The Infinix Note 60 Pro Pininfarina Edition stands out as a testament to Infinix’s ambition to elevate its brand perception through strategic design collaborations. This special edition smartphone is the result of a partnership with the iconic Italian design house, Pininfarina, globally renowned for its unparalleled contributions to automotive design, having shaped legendary vehicles for brands like Ferrari, Alfa Romeo, and Maserati. Pininfarina’s legacy, spanning nearly a century, is built on a philosophy of elegance, innovation, and timeless aesthetics. Their foray into consumer electronics, while not entirely new, consistently brings a distinctive touch of luxury and sophisticated engineering to everyday devices.<\/p>\n
The Note 60 Pro Pininfarina Edition embodies this design ethos through its striking aesthetics. It features a Signature Torino Black finish, a nod to Pininfarina’s heritage rooted in Turin, Italy. This deep, rich black is complemented by an intricate Kevlar pattern, which not only adds a tactile dimension but also evokes the high-performance materials often found in supercars. Further enhancing its sporty yet elegant appeal are anodized red accents strategically placed around the camera module, creating a visual pop that draws attention to the device’s photographic capabilities. The device’s premium feel is further solidified by its Uni-Chassis Camera Module, a seamless integration of the camera array into the phone’s body, which eliminates jarring protrusions and contributes to an overall sleek, unified profile. This design approach is a deliberate effort by Infinix to appeal to consumers who value sophisticated aesthetics and wish for their smartphone to be an extension of their personal style, much like a luxury accessory.<\/p>\n
Beyond its compelling exterior, the Pininfarina Edition does not compromise on performance. It is powered by the robust Snapdragon 7s Gen 4 5G processor, ensuring smooth multitasking, efficient gaming, and rapid 5G connectivity. The visual experience is equally impressive, delivered through a 144Hz 1.5K Ultra HDR Active Matrix Display. This high-refresh-rate panel promises incredibly fluid visuals and vibrant colors, making it ideal for gaming, multimedia consumption, and everyday browsing. To maintain optimal performance during intensive use, Infinix has integrated a 3D Ice Core VC Chamber cooling system, a crucial feature for power users and mobile gamers, preventing thermal throttling and ensuring sustained high performance.<\/p>\n
Photography enthusiasts will appreciate the device’s 50 MP OIS Night Master Camera, designed to excel in challenging low-light conditions, producing clear, stable, and detailed images. Powering this impressive hardware is a substantial 6500mAh battery, offering extended usage times. The device further supports 90W fast charging, allowing users to quickly replenish the battery, and includes 30W wireless charging for added convenience, aligning with premium smartphone features.<\/p>\n
The Infinix Note 60 Pro Pininfarina Edition is priced at IDR 6,999,000 for offline sales, which commenced on April 22, 2026. For its online debut, scheduled for April 29, 2026, at 00:00 WIB, Infinix is offering a promotional price of IDR 6,399,000, strategically encouraging early online adoption. As an added incentive, consumers purchasing this variant will receive a bonus AXIS SIM card, bundled with up to 300GB of data over one year, alongside an Unlimited Gaming package. This bundle highlights Infinix’s understanding of its target demographic \u2013 often young, tech-savvy users who prioritize connectivity and mobile entertainment.<\/p>\n
The Infinix Note 60 Pro Exclusive Yuna Gift Box: Personalized Experience Through Celebrity Collaboration<\/strong><\/p>\n Parallel to the design-focused Pininfarina Edition, Infinix also unveiled the Note 60 Pro Exclusive Yuna Gift Box, a variant specifically tailored to resonate with fans of the popular Malaysian singer and songwriter, Yuna. This collaboration taps into the potent influence of celebrity endorsements, a particularly effective marketing strategy in Southeast Asian markets where fan culture is deeply ingrained. Yuna, known for her unique blend of indie pop, R&B, and soulful vocals, commands a significant following across the region, appealing to a demographic that values individuality, creativity, and authentic artistic expression.<\/p>\n The Yuna Gift Box offers a highly personalized user experience, going beyond just the device itself. The package is a curated collection of exclusive merchandise, designed in collaboration with Yuna, to offer fans a tangible connection to their idol. Contents include printed polaroids, exclusive postcards, a uniquely styled phone case featuring Yuna’s aesthetic, and a photo binder for collecting memorabilia. The estimated value of these exclusive gift box contents is stated to be over IDR 1,299,000, adding substantial perceived value to the purchase.<\/p>\n Infinix is offering the Note 60 Pro Exclusive Yuna Gift Box in two memory configurations: an 8GB RAM\/256GB storage variant priced at IDR 5,898,000, and a 12GB RAM\/256GB storage option available for IDR 6,598,000. This tiered pricing allows consumers to choose a configuration that best suits their performance needs and budget while still enjoying the exclusive fan experience. Sales for the Yuna Gift Box commenced offline on April 22, 2026, with online availability following on April 29, 2026. A notable incentive for early buyers is the chance to receive a randomly inserted signed mini postcard, further amplifying the collector’s appeal for Yuna’s dedicated fanbase. This strategy underscores Infinix’s commitment to engaging its target audience through culturally relevant partnerships and creating an immersive brand experience.<\/p>\n Infinix Note 60 Ultra: Stepping into the Flagship Arena<\/strong><\/p>\n In a bold move that signals Infinix’s ambition to compete in the higher echelons of the smartphone market, the company simultaneously introduced the Note 60 Ultra. Positioned as the flagship model within the new Note 60 series, the Ultra variant is engineered to push the boundaries of mobile photography and overall performance, directly challenging established players in the premium segment.<\/p>\n The Note 60 Ultra boasts an impressive 200 MP main camera, a specification that places it among the industry leaders in megapixel count. More significantly, it integrates a periscope telephoto lens capable of achieving up to 100x zoom, a feature previously reserved for ultra-premium devices from brands like Samsung and Huawei. This level of zoom capability allows for unprecedented photographic versatility, enabling users to capture distant subjects with remarkable detail, opening up new creative possibilities for mobile photography.<\/p>\n Beyond its camera prowess, the Note 60 Ultra is equipped with a massive 7,000 mAh battery, addressing one of the primary concerns for power users \u2013 battery life. This substantial capacity ensures extended usage even under heavy loads, making it suitable for professionals, avid gamers, and frequent travelers. Complementing this large battery is a rapid 100W fast charging capability, allowing for extremely quick recharges, and 50W wireless charging, providing convenient power-up options.<\/p>\n The Infinix Note 60 Ultra is initially offered at a promotional online price of IDR 10,999,000, a significant discount from its regular price of IDR 11,999,000. This aggressive introductory pricing strategy is likely aimed at disrupting the premium segment and attracting early adopters who seek top-tier specifications without the ultra-premium price tags of some competitors. The launch of the Note 60 Ultra firmly establishes Infinix’s intent to diversify its portfolio and appeal to a broader spectrum of consumers, from budget-conscious users to those demanding flagship-level performance and features.<\/p>\n Market Context and Strategic Implications<\/strong><\/p>\n The Indonesian smartphone market is one of the most dynamic and competitive globally, characterized by a large, young, and increasingly affluent population. According to recent market analyses, consumer preferences are gradually shifting from purely budget-driven purchases to devices that offer a blend of performance, design, and brand value. This trend plays directly into Infinix’s new strategy.<\/p>\n Infinix, traditionally known for its strong presence in the entry-level and mid-range segments, has consistently focused on delivering strong specifications at competitive price points. With the launch of the Pininfarina Edition, the Yuna Gift Box, and especially the Note 60 Ultra, Infinix is clearly signaling its intention to move upmarket and enhance its brand perception.<\/p>\n The collaboration with Pininfarina is a masterstroke in brand elevation. By associating with a luxury design house, Infinix implicitly communicates a commitment to design excellence and premium craftsmanship, attributes often missing from more budget-oriented brands. This partnership could help Infinix shed its "value-for-money" only image and appeal to a more discerning clientele.<\/p>\n Similarly, the Yuna Gift Box leverages the power of local celebrity endorsement, a proven method for building emotional connections with consumers in the Southeast Asian market. This strategy targets a specific demographic that values personalization and brand experiences linked to cultural icons, thereby fostering brand loyalty beyond mere product utility.<\/p>\n The introduction of the Note 60 Ultra is perhaps the most significant statement of Infinix’s long-term aspirations. By equipping it with cutting-edge features like a 200 MP camera, 100x zoom, and advanced charging technologies, Infinix is directly challenging established flagship brands. The aggressive promotional pricing for online sales suggests a strategy to gain initial market share and prove its capability in the premium segment.<\/p>\n Distribution and Pricing Strategy<\/strong><\/p>\n Infinix’s dual-channel sales strategy, launching offline first (April 22, 2026) followed by online (April 29, 2026), is a common and effective approach in Indonesia. Offline channels cater to consumers who prefer hands-on experience and immediate purchase, often supported by traditional retail financing options. The slightly higher offline price for the Pininfarina Edition (IDR 6,999,000 vs. IDR 6,399,000 online) reflects the additional costs associated with physical retail and incentivizes online purchases. The online launch, often accompanied by flash sales and exclusive bundles, capitalizes on the growing e-commerce penetration and appeals to tech-savvy buyers seeking the best deals. The bonus AXIS SIM card and Unlimited Gaming package for the Pininfarina Edition further sweeten the deal, creating a compelling ecosystem for the target audience.<\/p>\n Conclusion<\/strong><\/p>\n The launch of the Infinix Note 60 Pro Pininfarina Edition, the Exclusive Yuna Gift Box, and the flagship Note 60 Ultra represents a pivotal moment for Infinix in Indonesia. These new offerings demonstrate a multi-pronged strategy to diversify its portfolio, elevate its brand image, and capture a broader market share across various price segments. By combining cutting-edge technology with sophisticated design partnerships and culturally relevant celebrity collaborations, Infinix is not merely introducing new smartphones; it is redefining its identity in a highly competitive market, positioning itself as a brand that understands and caters to the evolving lifestyle demands of modern consumers. The strategic pricing, comprehensive feature sets, and thoughtful marketing initiatives indicate Infinix’s strong intent to cement its position as a significant player in Indonesia’s dynamic smartphone landscape.<\/p>\n","protected":false},"excerpt":{"rendered":" Jakarta, Indonesia \u2013 Infinix, a rapidly expanding technology brand, has made a significant move in the Indonesian market with the official launch of several new smartphone variants, headlined by the special edition Infinix Note 60 Pro. The announcement, made on Monday, April 20, 2026, marks a strategic pivot for Infinix, aiming to blend high-performance specifications …<\/p>\n","protected":false},"author":12,"featured_media":5744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[1640,202,1643,201,1637,1645,1644,1638,1641,1639,200,1642],"class_list":["post-5745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-technology-indonesia","tag-edisi","tag-gadgets","tag-harga","tag-indonesia","tag-infinix","tag-juta","tag-mulai","tag-note","tag-pininfarina","tag-rilis","tag-tech","tag-yuna"],"_links":{"self":[{"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/posts\/5745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5745"}],"version-history":[{"count":0,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/posts\/5745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=\/wp\/v2\/media\/5744"}],"wp:attachment":[{"href":"https:\/\/lockitsoft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lockitsoft.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Infinix](\"https:\/\/awsimages.detik.net.id\/api\/wm\/2026\/04\/19\/infinix-note-60-pro-edisi-pininfarina-1776600592434_169.jpeg?wid=54&w=1200&v=1&t=jpeg\")
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